Pothole Season

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Ad Agency: TAXI Executive Creative Direction: Dominique Trudeau Creative Direction: Jean-François Houle Art Direction: Frederic Roux Copywriting: Martin Charron, Jean-François DaSylva-LaRue Digital Account Director: Nada Debay Agency Producer: Jacques Latreille, Maxime Boivin Web Developer: Quatrecentquatre Mobile APP developer: The Barn&Co.

Winning Website: potholeseason.ca

Spring marks the return of potholes. To help remedy this situation, Pothole Season was created. This HTML5 website, coupled with its companion app, gives them a way to help improve road conditions. Using Google Street View technology, Pothole Season allows a driver to flag the exact location of a pothole. Once identified, the pothole appears on a map and municipal authorities are alerted by email.