Moleskine Smart Writing Set

Advertising - Series


Laura Cordova

Student: Laura Cordova School: Humber College, School of Media Studies, 2-yr Advertising & Graphic Design Program, Humber College, School of Media Studies Program: 2-yr Advertising & Graphic Design Program Instructor: Jennifer Mercer Copywriter: Sam Ramsay, James Shortly, Laura Cordova Dean, School of Media Studies: Guillermo Acosta

Moleskine's Smart Writing Set is an innovative product that’s easy to use, but difficult to explain with traditional media. As Moleskine is first and foremost a paper product, print ads only seemed fitting. The challenge was met with crisp copy and original illustrations, showcasing the product in double-page spreads.