Anthem

Craft-Music - Single

2013

Grayson Matthews
e: bridget@graysonmatthews.com
w: graysonmatthews.com

Audio House: Grayson Matthews Ad Agency: Sid Lee Client: Sport Chek Production Company: Sons & Daughters Editing Company: Posterboy Executive Creative Direction: Dave Roberts Creative Direction: Tom Koukodimos Copywriting: Danielle Haythorne Art Direction: Stuart Campbell Agency Producer: Leanne Mclellan Account Director: Jared Stein Account Manager: Samantha Petherbridge Director: Mark Zibert Director of Photography: Mattias Rudh Editor: Mark Paiva

Sport Chek’s Anthem celebrates the moment that an athlete's better can start. This score was written to build tension across all shots where the “moment” is about to begin, changing and building with each cut, like an adrenaline rush – stirring in viewers the excitement and desire to achieve their own personal best.