Anthem

Craft-Music - Single

2013

Grayson Matthews
e: bridget@graysonmatthews.com
w: graysonmatthews.com

Sport Chek’s Anthem celebrates the moment that an athlete's better can start. This score was written to build tension across all shots where the “moment” is about to begin, changing and building with each cut, like an adrenaline rush – stirring in viewers the excitement and desire to achieve their own personal best.

Audio House: Grayson Matthews
Ad Agency: Sid Lee
Client: Sport Chek
Production Company: Sons & Daughters
Editing Company: Posterboy
Executive Creative Direction: Dave Roberts
Creative Direction: Tom Koukodimos
Copywriting: Danielle Haythorne
Art Direction: Stuart Campbell
Agency Producer: Leanne Mclellan
Account Director: Jared Stein
Account Manager: Samantha Petherbridge
Director: Mark Zibert
Director of Photography: Mattias Rudh
Editor: Mark Paiva