Infiniti Q50

Consumer Products

2013

Critical Mass
t: 31227054169
e: awards@criticalmass.com
w: criticalmass.com

Infiniti USA was launching the all-new Q50 to a new, younger audience. The site tells the Q50 story through the point of view of three professions that our young premium consumers covet—a professional driver, a roving photographer, and a multitasking entrepreneur—and mirror the three marketing pillars for the Q50: design, performance and technology. And because this is luxury, we chose video, full screen imagery and HTML5 for speed and accessibility.

Agency: Critical Mass
Creative Direction: Renee Bender
Planning Director: Russ Rickey
Art Direction: Mike Kam Lee, Marc Eriksson
Copywriting: Peter Von Sass
Experience Architect: Deepak Kumar
Video + Motion: Husain Masoon, Martin Szomolanyi
Producer: Maria Lockhart
Technical Director: Yuri Gorbonov
Development: James Guerin, Demian Krige, Evan Lask, Chris Pond
Client Services: Julia Perry, Lisa Frazier, Matt Price

Winning Website: infinitiusa.com/all-new-Q50