The Troll

Video, Over 30s - Single

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

In this film, we tell the mythical story of a troll who works as a toll booth collector and lives under a dark, damp bridge. When a young boy takes an interest in the troll and offers an IKEA lamp to brighten up his living space, things begin to change. Together, they transform the space into a bright and cozy home. In the end, it's more than the Troll's home that's improved, as we see him go from a sad lonely troll to a happy one. And as the boy and the troll enjoy the comfortable space.

Ad Agency: Rethink
Client: IKEA
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Director: Caroline Friesen, Robbie Percy
Writer: Robbie Percy
Art Director: Caroline Friesen
Strategy Director: Jay Fleming
Group Account Director: Kiara Wilson
Account Director: Megan Christopher, Catherine Blouin-Mainville, Tracey Cronin
Account Supervisor: Erica Francis
Director of Broadcast Production: Shelby Spigelman, Nadya MacNeil
Producer: Andrew Schulze, Chantel Brinkman
Integrated Producer: Jessica Luong, Terri Winter
Production Company: OPC
Production Company: Division Films
Director: Nick Ball
Producer: Harland Weiss, Max Brook
Director of Photography: Daniel Voldheim
Production Designer: Marco Puig
Interior Design: Donna Irvine
Post-Production Company: Nimiopere
Editor: Graham Chisholm
Executive Producer: Julie Axell
Post-Production Company: House of Parliament
Producer: Lexi Stearn, Emma Hertz
VFX Supervisor: Peter Smith
Colourist: Alex Bickel
Post-Production Company: Color Collective
Executive Producer: Claudia Guevara
Audio House: Vapor Music
Music Director: Ted Rosnick
Audio Producer: Kat Stewart
Photography Company: Photoby
Photography Company: Wunderkamera
Photographer: Ernest Winczyk
Executive Producer: Krzysztof Wiecek
360 Studio: Justin Chan, Stephanie Sherwood, Brad Kumar
Troll Builder: Martin Pec
Troll Design: Aaron McBride
Integrated Production Consultant: William Cranor
Associate Creative Director: Karine Doucet
Broadcast Producer: Annick D’Auteuil
Account Manager: Gabrielle Bergeron
PR Lead: Meredith Montgomery
Editorial Lead: Lianne George
Media Agency: Carat
Vice President: Karen Hrstic
Media Supervisor: Christine Ma
Digital Manager: Kevin Martins
Senior Digital Planner: Sherlaine Verdes
Client: Johanna Andrén, Claudia Mayne, Jacqueline Wark, Nadia Kassam, Lindsay Marsh, Marissa Fischer, Lisa Huie

Winning Entry: vimeo.com/864862518/cca740bbab