Digital - Single
Ad Agency: Cossette Client: Habitat for Humanity Canada Chief Creative Officer: Matthew Litzinger, David Daga Creative Direction: Daniel Vendramin Art Direction: Daniel Vendramin Writer: Anthony Atkinson, Craig Rowe Agency Producer: Tony DeSousa Production Company: OPC Director: James Haworth Director of Photography: Tico Poulakakis Executive Producer: Harland Weiss, Donovan Boden Producer: Garner Kinmond Editor: Brian Williams Editing Company: PosterBoy Edit Colourist: Eric Whipp Flame Artist: Andre Arevelo Music/Sound: TA2 Sound + Music Brand Supervisor: Genevieve Cote Group Brand Director: Tina Haessler
Habitat for Humanity needed to increase donations. Problem was that most people choose to help by volunteering on a build site, rather than donating money. They don't realize how critical donations are to pay for building supplies. We created an integrated campaign - online videos, outdoor posters, donation site. The videos and posters communicated that 'we can't build homes with volunteers alone' directing people to an interactive site where they could make donations.