First Skate

Over 30 Seconds - Single


Leo Burnett, Toronto

Company: Leo Burnett Chief Creative Officer: Judy John Group Creative Directors: Anthony Atkinson, Paul Giannetta Art Directors: Logan Gabel, Lucyed Hernandez Copywriters: Graeme Campbell, Jason Soy SVP, Executive Producer: Franca Piacente Group Account Director: Gail Dhruv Account Supervisor: Kim Lazer Account Executive: Dorota Wierzbicki Chief Strategy Officer: Brent Nelsen Senior Strategic Planners: Taylor Smith, Mike Coulson Casting: Jigsaw Casting, Sean Milliken Casting Production Company: Soft Citizen Executive Producers: Link York, Eva Preger, Rob Burns Director: Mark Malloy Director of Photography: Adam Arkapaw Line Producer: Ed Callaghan Second Unit DP: Zach Lowry Editing Company: Rooster Post-Production Editor: Michelle Czukar Assistant Editor: Mikaela Bodin Producers: Melissa Kahn, Guy Amitai Special Effects: A52 Los Angeles Music/Sound: Pivot Los Angeles Media Agency: Touché PR Agency: Hype PR Client: Canadian Tire

Winning Entry:

Premier National Olympic Partner Canadian Tire wanted to bring together the team spirit of all Canadians. \First Skate\ tells the touching story of a father fashioning a sledge for his paraplegic son.