Total Regret In My Heart

30 Seconds or Less - Single

2019

UNION
t: 416-598-4944
w: unioncreative.com

We needed to convince millennials that they should always use the expert advice of a REALTOR®. So we turned to the hit 80s ballad, Total Eclipse of the Heart, and re-imagined it as Total Regret In My Heart. We dramatized the dangers of not using a REALTOR®, using a classic song that you'll never get out of your head.

Winner: UNION
Chief Creative Officer: Lance Martin
Creative Director: Adam Thur, Rica Eckersley
Art Director: Adam Thur
Copywriter: Rica Eckersley
Integrated Producer: Grace Lee
Account Director: Raluca Kostovski
Managing Director: Catherine Marcolin
Director of Strategy: Josh Hansen
Account Manager: Beatrice Dauphinais-Bourque
Production Company: Soft Citizen
Production Company Director: Terri Timely
Post-Production Company: Saints Editorial
Editor: Aaron Dark