Total Regret In My Heart
30 Seconds or Less - Single
Maria Gonzales (UNION Advertising Canada LP)
Winner: UNION Chief Creative Officer: Lance Martin Creative Director: Adam Thur, Rica Eckersley Art Director: Adam Thur Copywriter: Rica Eckersley Integrated Producer: Grace Lee Account Director: Raluca Kostovski Managing Director: Catherine Marcolin Director of Strategy: Josh Hansen Account Manager: Beatrice Dauphinais-Bourque Production Company: Soft Citizen Production Company Director: Terri Timely Post-Production Company: Saints Editorial Editor: Aaron Dark
We needed to convince millennials that they should always use the expert advice of a REALTOR®. So we turned to the hit 80s ballad, Total Eclipse of the Heart, and re-imagined it as Total Regret In My Heart. We dramatized the dangers of not using a REALTOR®, using a classic song that you'll never get out of your head.