The Movie out Here

Branded Content - Series

2013

Grip Limited
t: 416-340-7111
e: admin@griplimited.com
w: griplimited.com

The Movie out Here is an original movie that appeared in theatres. It incorporated the brand's iconic characters and narrative, however, it also appealed to the masses. Consumers could participate in the movie's production in a variety of ways as well as win tickets to the premiere. All of this was communicated to consumers through a fully integrated campaign that included TV, packaging, collector cans, promotional glassware, on-premise activations, online, social media, and PR.

Ad Agency: Grip Limited
Creative Direction: Scott Dube, Randy Stein
Art Direction: Catherine Allen
Writer: Ian Simpson
Agency Producer: Laurie Maxwell
Designer: Andy Slater
Screenwriter: Rich Pryce-Jones, David Chiavegato, Matthew Bass
Director: David Hicks
Editor: Griff Henderson
Interactive Art Director: Joel Holtby, Hiten Patel, Ryan Dzur
Interactive Copywriter: Naeem Ghafari
Account Director: John Miller, Martin McClorey
Account Manager: Brendon Sargent
Account Director: Sarah Henderson
Account Coordinator: Matthew Yip, Aaron Nemtean
Account Director: Adam Luck, Eric Vieira
Interactive Producer: Todd Harrison
Developer: Dylan Dempsey, Justin Krinke, Zack Ginies, Hanna Chen
Studio: Teegan Skals, Rob Wigington, AJ Merrick, Patrick Robinson, Jody Wagner, Steve Errett, Nico Mexner, Matthew Maian
Production Company: Infinity Films
Director of Photography: Samy Inayeh
Audio Production: Post Modern
Music/Sound: Jingle Punks
Post Production: Section Eight, Poster Boy, Finale, Notch, Axys, Crush, The Juggernaut