Real Man Challenge

Integrated Campaign

2012

OgilvyOne Worldwide
t: 416-363-9514
e: infotoronto@ogilvy.com

Executive Creative Direction: Matt Hassell, Ian MacKellar Creative Direction: Greg Shortall Copywriting: Noah Feferman, Phil Coulter Art Direction: Stefan D'Aversa Account Director: Rachel Connell Account Supervisor: Ken Kircalioglu Account Executive: Nigel Fick Project Manager: Maia Spetter Agency Producer: Tess Weissglass Client: Michelle St. Jacques, Gina Kiroff, Andrew Lee Microsite Production: Mischief Flash Animator: Brendyn Zachary Activation Partner: MLSE Executive Producer: Meghan Cheesbrough Executive Director, Social Media: Terri McBay Production Company: ALT Production Executive Producer: Charles Massicote Director: Jean-Marc Piche Post Production: AVH Live Editor: Stuart Pellet Sound Design Company: Cherry Beach Studios Audio Engineer: Inaam Hqq, Carmen Guerriri Music/Sound: Patco Resources, Inc Music Producer: Karl Westman Agency: OgilvyOne Worldwide

Through an integrated social, digital, mass and live activation campaign, all anchored by our hashtag tagline (or what we like to call a hashtagline) #madeformen, we changed the perception of Dove. By speaking to guys the way they speak to each other, and by reaching them in the places they already go, we left no doubt that Dove Men+Care is, in fact, made for men.