Real Man Challenge

Integrated Campaign

2012

OgilvyOne Worldwide
t: 416-363-9514
e: infotoronto@ogilvy.com

Through an integrated social, digital, mass and live activation campaign, all anchored by our hashtag tagline (or what we like to call a hashtagline) #madeformen, we changed the perception of Dove. By speaking to guys the way they speak to each other, and by reaching them in the places they already go, we left no doubt that Dove Men+Care is, in fact, made for men.

Executive Creative Direction: Matt Hassell, Ian MacKellar
Creative Direction: Greg Shortall
Copywriting: Noah Feferman, Phil Coulter
Art Direction: Stefan D'Aversa
Account Director: Rachel Connell
Account Supervisor: Ken Kircalioglu
Account Executive: Nigel Fick
Project Manager: Maia Spetter
Agency Producer: Tess Weissglass
Client: Michelle St. Jacques, Gina Kiroff, Andrew Lee
Microsite Production: Mischief
Flash Animator: Brendyn Zachary
Activation Partner: MLSE
Executive Producer: Meghan Cheesbrough
Executive Director, Social Media: Terri McBay
Production Company: ALT Production
Executive Producer: Charles Massicote
Director: Jean-Marc Piche
Post Production: AVH Live
Editor: Stuart Pellet
Sound Design Company: Cherry Beach Studios
Audio Engineer: Inaam Hqq, Carmen Guerriri
Music/Sound: Patco Resources, Inc
Music Producer: Karl Westman
Agency: OgilvyOne Worldwide