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The End

Craft-Art Direction

2012

Caitlin Gillis (BBDO Toronto )
t: 416-972-1505
e: Karen.Larmour@bbdo.ca/ Ryan.Spelliscy@bbdo.ca

Ad Agency: BBDO Toronto/Proximity Canada Executive Creative Direction: Carlos Moreno, Peter Ignazi, John Gagne Art Direction: Karen Larmour Copywriting: Ryan Spelliscy Agency Producer: Terry Kavanagh Production Company: Somesuch & Co. Executive Producer: Sally Campbell Production Co. Producer : Rachel Dargavel Director : Nick Gordon Cinematographer : Edu Grau Editing House : Panic & Bob Editor : David Baxter Music/Sound: Soundtree Music, Oli Julian, The Eggplant Post Production: Crush Inc., Julia Deakin Colorist : Notch, Bill Ferwerda 3D Illustrator : Steve McArdle Designer: Nick Bujnak Associate Creative Director, Creative Technologist: Jeff Vermeersch VP, Account Director: Tim Welsh Account Supervisor: Brent Dunn Client: Frito Lay Canada Director of Marketing: Andrew Sutherland

Winning Website: doritos-the-end.sn77.net/en

Two flavors. One had to be destroyed, and taken off shelves forever. Which flavor got destroyed, and how, was up to the consumer. That, in a nutshell, was the bigger campaign idea. Playing into that idea, we designed two bags that quickly communicated choice. A or B? Onion Rings N Ketchup or Buffalo Wings N Ranch? Which do you want to destroy?

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