The 12 Cans of Christmas
Isabelle Thouin (lg2)
Ad Agency: lg2 Creative Direction: Marc Fortin, Jennifer Varvaresso, Marilou Aubin Art Direction: Jennifer Varvaresso, Natasha Wittke Copywriting: Marilou Aubin Account Planner: Alexis Robin Account Manager: Joëlle Tremblay-Leblond
For Christmas, we created an interactive food drive game. We modified a ping pong ball launcher, placed sensors inside 12 cans of food, briefed two commentators and invited our clients to put their shooting skills to the test for a good cause.The rules of the game were simple: 3 balls and 30 seconds to hit as many cans as possible. For each can hit, lg2 donated a can to a food bank.