Shock Therapy

Digital - Single

2012

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

While many drivers are interested in electric cars, many are scared of them. How do they work? Where's the tailpipe? How far do they go? So, to launch the fully-electric 2012 Mitusbishi i-MiEV, we dubbed this fear “Electriphobia” and developed innovative treatments like “Shock Therapy” to cure it permanently. And for good.

Ad Agency: john st
Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Kyle Lamb, Hannah Smit
Copywriting: Keri Zierler, Kurt Mills
Account Director: Ian Brooks
Account Manager: Sarah Frackowiak
Account Executive: Samantha Tom
Agency Producer: Lorrie Zwer
Director: Chris Hutsul
Production Company: Soft Citizen, Secret Location
Audio House: Vapor Music
Editing Company: Bijou Editorial
Editor: Melanie Hider