Shock Therapy

Digital - Single

2012

Reagan Johnston (john st.)
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Kyle Lamb, Hannah Smit Copywriting: Keri Zierler, Kurt Mills Account Director: Ian Brooks Account Manager: Sarah Frackowiak Account Executive: Samantha Tom Agency Producer: Lorrie Zwer Director: Chris Hutsul Production Company: Soft Citizen, Secret Location Audio House: Vapor Music Editing Company: Bijou Editorial Editor: Melanie Hider

While many drivers are interested in electric cars, many are scared of them. How do they work? Where's the tailpipe? How far do they go? So, to launch the fully-electric 2012 Mitusbishi i-MiEV, we dubbed this fear “Electriphobia” and developed innovative treatments like “Shock Therapy” to cure it permanently. And for good.

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