the next 3

Craft-Art Direction

2012

Cundari
e: brent_choi@cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Art Direction: Andrew Bernardi Copywriting: Alex Manahan ACD/Art Direction: Mike Dietrich Programming: Domenic Garaci, Patrick Lee Project Manager: Rob Emlay Design: Meghan D'Mello Digital Art: George Kanellakis Account Director: Katie Lynn Account Supervisor: Devon Feyen Account Director: Daryn Sutherland

Winning Website: campaignpage.ca/3series_site

For the first time ever, BMW launched a new 3 Series Sedan with three distinct model lines: Sport, Luxury and Modern. Our challenge was ensuring people could see the small but distinct differences between them. The solution was to create a unique parallax website with three paths - one for each line.