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NoHomophobes.com

Pro Bono

2013

Nicola Pringle (Calder Bateman Communications)
e: heythere@calderbateman.com
w: calderbateman.com

Executive Creative Direction: Jeff McLean, Josh Dunford Art Direction: Nicola Pringle, Brandon Stephenson Creative Direction: Chris Allen Copywriting: Pierre Chan Digital Strategist: Adam Rozenhart Development: Jason Funk Information Architect: Jeff Greenberg Senior Account Executive: Alysia Lambertus Account Coordinator: Kayla Panizzon Project Manager: Josli Rockafella Senior Consultant: Frank Calder Ad Agency: Calder Bateman Communications Development: Burnkit

Winning Website: nohomophobes.com

This project holds up a social mirror to show how frequently and casually today's youth uses hurtful homophobic language. Using Twitter's API, tweets featuring "so gay," "no homo," "faggot" and "dyke" were pulled, tracked and displayed in real time on nohomophobes.com. Visitors can pause the real-time stream and click on any of the tweets to be directed to the originating Twitter profile and interact with the tweeter, if they chose to do so.

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