Evil Dead - Hairspray, Mamma, Les Mis

Out-of-Home Advertising - Series

2008

Saatchi and Saatchi
t: 416-359-9595
e: ashley.baker@saatchi.ca
w: saatchi.ca

Ad Agency: Saatchi & Saatchi Client: The Diesel Playhouse Art Direction: Tyler Serr Copywriting: Lyranda Martin Evans, Deric Moore Creative Direction: Brett Channer Illustration: Jacobson, Fernandez, sharpshooterinc.com Print Producer: Chris Penny Typographer: Kim Martin, sharpshooterinc.com Studio: Rory Kelly, Umbrella Graphics Photography: Danny Yu, sharpshooterinc.com Retouching: Justin Kui, sharpshooterinc.com Actor: Perrie Olthuis Makeup: Natalia Zurawska

While Evil Dead: The Musical" has played to rave reviews in New York City, Seoul, Montreal and Toronto, their biggest challenge has been the name of the show. It actually scares off potential audience members. Our challenge was to convince the public that it's just like the musicals they already love - only with an evil, funny twist."