Year: 2014
Category: Newspaper - Series
Title: There's a Page for That

Our task was to give people a reason to keep the new IKEA catalogue around all year long. There’s a Page for That campaign turned the catalogue from a book of products into a book with ways to deal with all life’s changes. Marriage, kids, holidays and more. No matter what life throws your way, you can consult the IKEA catalogue for a solution.

Company: Leo Burnett, Toronto Client: IKEA Creative Direction: Judy John, Lisa Greenberg Group Creative Director: David Federico, Morgan Kurchak Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency Producer: Anne Peck, David Eades Art Buyer: Laurie Filgiano, Michelle Repasky SVP Account Management Group: David Kennedy Group Account Director: Alexandria Thoms Account Supervisor: Allison Tang Account Executive: Rebecca Simon Planner: Dustin Rideout

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