Lightning Popcorn

Out-of-Home - Single

2017

Cineplex Entertainment

Company: Cineplex Entertainment Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Allen Oke Art Director: Andrea Romanelli Writer: Jon Taylor Studio Artist: Brandon Dyson, Greg Heptinstall Agency Producer: Laura Dubcovsky Account Team: Roy Gruia, Kendal Saby Client: Susan Mandyrk, Peter Furnish, Maxine Chapman Media Agency: Isobar Media Agency Planner: Alice DiGiovanni PR Agency: Hill + Knowlton PR Agency Team: Cortney Hughes, Genna Schnurbach, Sheila Wisniewski Experiential Company: Inventa Experiential Team: Daryn Sutherland, Sanja Sparica

Cineplex makes a lot of popcorn. So last summer, like a Hollywood blockbuster, we decided to make a big bang - with our popcorn. We built the world’s largest popcorn bag and filled it with 500 lbs of popcorn. Then we rigged it with a lightning rod and placed it in Canada’s lightning alley. Online, we asked Canadians to vote whether the bag would pop or not if struck by lightning. Winners received free popcorn.