Chasing Speed

Advertising/Promotional Miscellaneous - Single

2016

J. Walter Thompson Canada
w: dl.dropbox.com/s/a2pf8t8cwexi00t/PENSKE_FINAL_MIX.mp4

Company: J. Walter Thompson Canada Chief Creative Officer: Ryan Spelliscy Design Director: Yen Chu, Jennifer Lewow Copywriting: Henry Park Art Direction: Sheldon Hui Design: Nathan Maynard Developer: Kevin Tam Print Producer: Susan Goodfellow Ad Agency: J.Walter Thompson Atlanta Executive Creative Direction: Jeremy Jones

Pennzoil, the racing oil Team Penske Racing depends on, wanted to commemorate the 50th anniversary of the team with a book that celebrated their relentless pursuit of speed. And what better way to honour that legacy then creating a book that's equipped with a working speedometer.