Gain by Gain

Entire Advertising Campaign

2017

Leo Burnett

Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Heather Chambers Writer: Dave Barber Art Director: Jason Lee Agency Producer: Julie Caniglia, Sabrina DeLuca Vice President, Business Lead: Gavin Bayley Account Supervisor: Tina Obersnel Account Executive: Abi Berkley Chief Strategy Officer: Brent Nelsen Planner: Mike Coulson Production Company: Prettybird Production Company Director: Matt Piedmont Editing Company: Saints Editorial Editor: Brian Williams Producer: Stephanie Hickman Transfer Company: Alter Ego Online Company: Fort York VFX Music/Sound: Pirate Toronto Music Producer: Maggie Blouin, Chris Tait

Gain laundry detergent is known for its distinctive, happy smell. To reinforce how serious Gain is about scent, this campaign elevates the detergent to the level of an expensive fragrance, while parodying the ridiculousness of fragrance commercials.