Annoying Dad - Hygiene

Online Single

2017

Bleublancrouge
t: 1 514 875-7007
e: jrouxel@bleublancrouge.ca
w: bleublancrouge.ca

Company: Bleublancrouge Client: L'Association des concessionnaires Toyota du Québec / Benoit Tougas Partner, VP and Executive Creative Director: Jonathan Rouxel Copywriter: Simon Blaquière Art Director: Jérôme Bajulaz Production Company: Production Bleublancrouge VP, Account Services, Toyota: Luc Arbour Group Account Director: Mélissa Hains Strategist: David Bélanger Media: Charles Beaulieu Production House: Morrisson Films Director: Pierre Dalpé Producer: Guillaume Vallée Director of Photography: Jean-François Lord Offline Editor: Claude-Antoine Guibord Colourist: Studio Élément / Benoit Côté Online Editor: Studio Élément / Frank Lam Music/Sound: Studios Apollo Post / Pascal Desjardins

This pre-roll puts the viewers in the passenger’s seat and makes them sit through an uncomfortable monologue from an annoying dad to his daughter. After a few awkward seconds, the viewers can choose to skip the ad by clicking a “Skip Dad” button. When they click this button, instead of skipping the ad altogether, they end up being exposed to the solution for how to skip their own dad’s annoying conversations: getting their own ride.