Found In Canada: Case Study

Viral/Social

2017

DDB Canada

Company: DDB Canada Chief Creative Officer: Cosmo Campbell Executive Creative Director: Dean Lee Creative Director: Ryan Leeson Senior Copywriter: Geoff Vreeken Art Director: Fred Mazzola, Hannes Ottahal Agency Producer: Kim Billan, Zerlina Chan, Julia Chiu, Karen Brown Group Business Director: Bridget Westerholz Business Director: Tanya Hudson Business Supervisor: Sara Caissie Strategist: Natalie Godfrey, Marty Yaskowich Technical Director: Justin MacLeod User Experience: Derek Lau Developer: Mattias Boban, Kirby Szeto, Tyson Yau, Bart Nagel Post-Production Company: Post Pro Media Senior Editor: Don Macdonnel Editor: Julia Hostetler Rights Permission Coordinator: Stephanie Beerwald, Adam Beal Post Producer: Kylie Kumar Audio House: We Are The Super Group Audio House Producer: David Hayman, Cody Partridge Digital Agency Production Partner: FCV Media Agency: OMD Vancouver General Manager : Jason Snider Associate Director of Strategy: Erica Bauer Associate Director of Digital Strategy: Diana Walter Strategy Supervisor: Michelle McBeth

Using real Instagram posts as frames of film and hashtags Canadians regularly use as our scripts, we produced a collection of films derived completely from social media. Through hyper-targeted programmatic media, we reached prospective travelers through their own interests. Inspired viewers could then reach out and connect with the real Canadians featured in the films.