Category: Out-of-Home - Series
Title: Save Trees. Learn English.
The English language is known for being short and sweet. The language itself is written and spoken with much fewer words than the French counterpart. In order to promote Berlitz’s English language classes in a new and unusual way, we’re playing on the fact that books are always shorter in English. Which leads us to say that if you read a book in its original English language, you can save trees.
Company: Rethink Client: Berlitz Canada Creative Directors: Nicolas Quintal, Ian Grais, Chris Staples Art Director: Maxime Sauté Writer: Xavier Blais Photographer: Bruno Florin Strategist: Pascal Routhier Account Director: Alex Lefebvre Media Agency: Newad Media Manager: Sarah Gagnon-Marin
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