Graffiti Alley Instatour
Experimental/Artistic
2017
Havas Canada
w: ca.havas.com
Company: Havas Canada Chief Creative Officer: Helen Pak Creative Director: Cory Eisentraut Associate Creative Director: Brian Allen Art Director: Nethmie Hetti Copywriter: Jordan Darnbrough Film Editor: Renato Sorbara Producer: Francesca Marchese Photographer: Justin Poulsen Photography
Winning Website: instagram.com/graffitialley.to
Millennials don’t care about history or preserving it. So we worked with Heritage Toronto to preserve a part of the city they did care about. With the Graffiti Alley Instatour our target could virtually walk-through the entire length of the alley on their mobile device. Hidden within the 1,300 individual photos, we embedded dozens of surprising bits of information highlighting important pieces by celebrated street artists like Obey, Uber5000 and Elicser.