Year: 2018
Category: Experiential/Event - Single
Title: Desert Roulette

Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert.

Website: http://www.rethinkcanada.com
Winning URL: http://www.thisisourawardspage.com/desertroulette_case/

Company: Rethink Client: WestJet Creative Director: Aaron Starkman, Chris Staples, Ian Grais, Dre Labre Art Director: Kevin Filliter, Joel Holtby, Lia MacLeod Writer: Jordan Cohen, Mike Dubrick, Krista Raspor Producer: Cat Dumas, Ron Zeeman Strategist: Darren Yada, Leah Gregg Digital Producer: Kyle Hicks Account Director: Marie Lunny Account Manager: Becky Rudson, Hailey Carnegie Light Show Company: Westbury National Show Systems Ltd. Production Company: studio m Executive Producer: Mike Mills, Stephanie Pennington Director: Bryan Reid, Kaan Akalin Director of Photography: Ray Dumas, Simon Shochet Senior Producer: Heidi Burbela Project Manager: Hailey Brooks, Emily Yaeger Editor: Jeremy Sedge Post-Production: Luke Bellissimo, The Vanity Flame Artist: Sean Cochrane Grading: Andrew Exworth Audio House: Vapor RMW Audio Producer: Kat Stewart Engineer: Julian Rudd PR Company: Edelman

Winning Website: http://www.thisisourawardspage.com/desertroulette_case/

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