ALS Campaign

Advertising Illustration - Series

2010

Ben Weeks ideas & illustration
t: 416 845-8696
e: ben@benweeks.ca
w: benweeks.ca

Illustration: Ben Weeks Creative Direction: Christina Yu, Geoffrey Roche Art Direction: Ryan McNeill Photography: Russell Monk Copywriting: Rob Sturch Ad Agency: Lowe Roche Project Coordination: Helen Dedrick Williams Business Director: Amanda Gaspard

The challenge: showing a broken connection in the maze of nerve endings damaged by ALS (also known as Lou Gehrig's disease.) A 2d maze didn't work. My solution: a frayed 3D maze following the form of the model's bodies to integrate with the photography.