Microbrasserie de l'Île d'Orléans

Packaging Illustration - Series

2010

Atelier /480
t: 418 204 4306
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Art Direction: Sebastien Boulanger Illustration: Sebastien Boulanger, Atelier /480

Our objective was to present some of Île d’Orléans’ ancestors and bring forward the company’s origins. Characters were chosen and associated with each beer. Illustrations were inspired by the ancestor’s story and personality traits, with a little of today’s trends. We also went for a pale label, a strong contrast with the Quebec market’s dark labels, and a used finish to bring out the handcrafted style of the product. Cheers!