Luck

Self-Promotion Photography - Single

2013

MacLaren McCann
t: 416.594.6000
w: maclaren.com

Ad Agency: MacLaren McCann Photography: Mark Zibert Creative Direction: Sean Davison, Mike Halminen Art Direction: Matt Howe Copywriting: Natalie Greenspan, Gary Lennox Executive Producer: Jooli Kim Prop Master/ Builder: Mike Sharpe Artist's Rep: JK Reps Agency Producer: Julia Auriemma Photography Producer: Yael Young 1st Camera Assistant: Chis Muir Digital Artist: JP Goulet Digital Tech Assistant: Jeremiah LaPointe Printing Company: MacLaren Craft Studio Manager: Steve Ferreira Production Artist: Byron Yee Retouching Artist: Katherine Lau, Gord Carruthers, Evelyn Goulet

The Applied Arts Advertising Annual is a celebration of great work. So when given the coveted opportunity to guest art-direct Canada's leading visual design magazine, our inspiration came from asking a simple question: What does it take to do great work? Through answering this question, our idea that 'luck has nothing to do with what we do' came to life in visually narrative way.