Catalog 25

Brochure/Catalogue - Single

2010

Design Army
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Creative Direction: Pum Lefebure Account Manager: Jake Lefebure Art Direction: Pum Lefebure Printing Company: Mosiac Inc. Design Studio: Design Army Design: Lucas Badger Photography: Taran Z Writer: Holly Sheldon

2009 marked 25 years for Karla Colloetto and we needed to make a splash. We proposed retrospective look at past swim-lines and designs; but given the economic downturn we needed to be resourceful. To save money we opted to work with cheap talent - mannequins. It took over 5 days to style and shoot all the images, the end result was well worth it.