La Charcuterie - Identity

Logo Applications - Series

2010

Rethink Communications
t: (604) 685-8911
w: rethinkcanada.com

Ad Agency: Rethink Communications Client: La Charcuterie Creative Direction: Ian Grais, Chris Staples Design: Lisa Nakamura Writer: Keri Zierler Print Producer: Rhonda Waterfall Studio Artist: Justin Renvoize Printing Company: Metropolitan Fine Printers Account Manager: Tricia Bradshaw

La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, we printed the letterhead and envelopes on butcher paper— the same paper they wrap their sandwiches in.