Level Ground Trading Coffee Packaging System
Non-Alcoholic Beverages - Series
2010
Subplot Design Inc.
t: (604) 685-2990
e: info@subplot.com
w: subplot.com
Design Studio: Subplot Design Inc. Client: Level Ground Trading Creative Direction: Matthew Clark, Roy White Design: Matthew Clark, Roy White Writer: Matthew Clark, Derek Perkins Illustration: Matthew Clark Photography: Hugo Ciro
Founded in 1997, Level Ground Trading’s mission is to trade fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. The new Packaging System brings the producers to the forefront, celebrating fairness and relationships, as well as Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees.