Group Photos

Public Service/Charity Photography - Series

2013

Leo Burnett, Toronto

Ad Agency: Leo Burnett, Toronto Client: TVO Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Sam Cerullo, Kelly Zettel Copywriting: Kelly Zettel Art Direction: Sam Cerullo Design: Matthew Kenney Photography: Chris Buck Styling: Christina Yan Producer: David Eades Art Buyer: Leila Courey

TVO is Ontario’s public television network with a mission to, “inform, inspire and provoke all Ontarians to fully engage with the world around them”. A widely familiar visual of group photos shows something in common, a uniform appearance. But that doesn’t mean people have a common point of view. In fact, look a little closer to see just how different these people are, and just how many angles every issue can have.