Super Sexy CPR

Online Video

2010

Red Urban Canada
e: cyu@redurban.ca

Audio: Eggplant Editing Company: Rooster Director: Curtis Wehrfritz Production Company: Untitled Films Integrated Producer: David Isaac Ad Agency: Red Urban Canada Client: Fortnight Lingerie, Toronto Copywriting: Daniel Bonder Art Direction: Daniel Bonder Creative Direction: Christina Yu Art Direction: Christina Yu Product: Fortnight Lingerie

In order to put the boutique lingerie label Fortnight on the map, we created a web film that not only aroused, but instructed. Without the aid of paid media or even seeding tactics, the video has already garnered over 8 million views, been tweeted about over 100,000 times, and was featured on the Huffington Post, the LA Times and CNBC. Best of all, Fortnight Lingerie's sales have skyrocketed since the video's launch.