Cycle Kids

Complete Design Program - Complete

2012

Weymouth Design
t: 617-542-2647
e: info@weymouthdesign.com
w: weymouthdesign.com

Design Studio: Weymouth Design Creative Direction: Robert Krivicich Designer: Ben Scott Web Developer: Chris Heinen Photography: Ben Scott Client: Cycle Kids

Cycle Kids is a Boston-based nonprofit organization devoted to engaging youth—specifically under-active inner-city children—through healthy lifestyle choices by introducing them to bicycling and educating them about bike safety and nutrition. We designed a complete brand identity and website for Cycle Kids, as well as event marketing materials including, cycling jersey’s, shirts, tickets, banners, posters, booklets, and bottles - all based on a unique mark created specifically for their Breakaway event.