Film North

Logo/Wordmark/Brand Identity - Series

2011

Concrete Design Communications
t: 416-534-9960
e: business@concrete.ca
w: concrete.ca

Creative Direction: Diti Katona, John Pylypczak Design: Jordan Poirier, Markus Uran Illustration: Adrian Forrow Design Studio: concrete Design Communications

Film North is Canada's newest film festival, and Muskoka's first international film festival. The branding presents the festival, and the town of Huntsville, as an unpretentious, welcoming place for young talent from around the world. Concrete combined standard festival imagery – like the Cannes laurel leaves – with northern Canadiana kitsch. This approach capitalizes on a great part of the Canadian psyche – the ability to make fun of ourselves.