Award Program: Design
Year: 2012
Category: Logo/Wordmark/Brand Identity - Single
Title: Hub

The rebranding of the Vancouver Area Cycling Coalition started with the new name "The Hub." Then we created a logo that is anchored around the radius and circle in the shape of the letter "U", a reference to the notion of a hub. Overlapping translucent letterforms convey the idea of a coalition in addition to accessibility.


Ad Agency: Dare Creative Direction: Bryan Collins, Rob Sweetman, Gae Wakabayashi Art Direction: Heather Akins Jalbout Account Manager: Tamara Bennett

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