Year: 2013
Category: Pro Bono Design - Series
Title: White Ribbon

A rebranding campaign, White Ribbon positioned themselves to rewrite the outdated code of masculinity that leads to violence against women. The poster campaign caught male attention as an effective grassroots movement.

Voice: 415-961-5111
Website: www.yr.ca
Email: alexis.victor@yr.com

Ad Agency: Young & Rubicam Executive Creative Direction: Israel Diaz Associate Creative Direction: Dave Tupper, Jen Rossini Art Direction: Marilyn Davis Writer: Brent Turnbull Designer: Dave Tupper, Marilyn Davis Typographer: Georgia Hill, Ashley Eansor Director, Cultural Insights: Kasi Bruno Producer: Kim Jackson Film Editing: Paulo Rizzo Producer: Heidi Prange, Christine Alexander Artist: Georgia Hill, Ashley Eansor Film Editing: Brian Cruz

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