Ode to quattro®

Digital - Single

2013

Zulu Alpha Kilo
t: 416-777-9858
w: zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Creative Direction: Zak Mroueh, Shane Ogilvie Copywriting: George Ault Art Direction: Allan Mah Production House: Common Good Director: Jamie Webster, Common Good Agency Producer: David Isaac Digital Production House: Thinkingbox Audio House: Pirate Audio Group Account Director: Adam Lang Account Director: Barrett Holman Media Agency: Mediacom Event Company: Vision Co. Client: Audi Canada Inc. Clients: Jennifer Dobbs

To build excitement during the holiday season, “Ode to quattro” is an innovative twist on a holiday tradition in the form of a 26-foot interactive snow globe powered by the new Audi S6. Inside the snow globe, a twelve-tine music box propelled by the S6’s moving wheels played “Ode to Joy”. With the shake of an iPad, passersby triggered snow to fall recreating a true snow globe experience and dramatizing Audi all weather performance.