Sequoia

Digital - Single

2013

Concrete Design Communications
t: 416-534-9960
e: business@concrete.ca
w: concrete.ca

Studio: Concrete Design Communications Creative Direction: Diti Katona, John Pylypczak Designer: Cristian Ordonez Copywriting: Ty Whittington Client: Sequoia Content

Sequoia offers comprehensive services for film productions shooting in Canada. The website's use of stunning Canadian landscapes not only provides a dramatic device to engage the viewer, it demonstrates the desirability of Canada as a shooting destination. The landing page employs Haikus that juxtapose iconic Canadian symbols with more contemporary, urban situations. These act as metaphors for the creative possibilities that the Canadian landscape can offer prospective productions.