Award Program: Advertising
Year: 2015
Category: Branded Content - Series
Title: #MyNorth

Like all great basketball cities, Toronto has a story all it’s own. In 2015 Sport Chek became sponsors of the Toronto Raptors and in doing so launched the #MyNorth platform to celebrate the stories found in each of Toronto’s distinct neighbourhoods. The series of mini-documentaries produced in collaboration with TSN explore the unknown tales that form Toronto’s balling legacy. Unprecedented scores, champions reborn and proving grounds are brought to life to cement Toronto’s legacy.


Company: Sid Lee Executive Creative Director: Jeffrey Da Silva, Tom Koukodimos Art Director: Andrew MacPhee Copywriter: Ryan Chiasson, Jeremiah McNama Designer: Alex Boland, Seita Goto Graphic Artist: Marie Rupolo, Jeff Shadwick, John Forbes, Franco Piane Illustrator: Carson Ting VP, Account Services: Eve Remillard-Larose Account Manager: Matty Bendavid, Allison Micelli Account Coordinator: Alicia Brennan VP, Strategy: Dustin Rideout Senior Strategist: Josh Hansen Sports Culture/Lifestyle Consultant: Elvis Dennis Art Buyer/Producer: Dana Klyszejko Print Production: M&H Graphics Director, Integrated Production: Karla Ramirez Project Manager: Phu Pham

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