Ensemble Young Blood Design Series

Young Blood Design - Series

2013

TAXI Canada Ltd.
t: 416-342-8294
e: pr@taxi.ca
w: taxi.ca

Ad Agency: TAXI Canada Ltd. Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Creative Direction: Dave Watson Art Direction: Winnie Ma Copywriting: Cole Rosenberg-Pach Digital Artist: Michael Balders Agency Producer: Athena Kouverianos Content Strategist: Michelle Lee Animation: Bill Davidson, James Higuchi, Jimmy Gill Illustration: Jon Krogh Director: Dominik Bochenski Producer: Cheyenne Bloomfield Account Director: Steve Waugh Account Manager: Matt Durnan Music/Sound: Grayson Matthews Music + Sound

Our objective was to rebrand INDEPCO and take this ethical manufacturer beyond Haiti and onto the shelves of fashion retailers worldwide. Additionally, we wanted to raise awareness of its unique model to inspire change throughout the industry. A new consumer-facing name and design identity was developed. We followed it up with a video, poster, and sustainable stationery kit.