Year: 2013
Category: Young Blood Packaging - Series
Title: The Creative Grind

To promote Tyler Gray as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by Tyler Gray. Each bag was tailored to the individual that would receive it. The messaging was clear-cut —this was a gift from a photographer who truly understands the advertising creatives’ daily grind.

Website: www.redlionlabs.ca

Ad Agency: Red Lion Chief Creative Officer: Brett Channer Art Direction: Anand Iyer Copywriting: Dave Pigeon Design: Anand Iyer Photography: Tyler Gray Packaging Printing: Roastar Client: Tyler Gray Photography

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