WVRST Deer

Art Direction - Single

2012

TAXI Canada Ltd.
t: 416.598.4750 Ext. 234
e: recept2@taxi.ca
w: taxi.ca

Executive Creative Direction: Lance Martin Art Direction: Mike Lee Design: Mike Lee Illustration: Glenn Thurman, Mike Lee Writer: Alexis Bronstorph Retouching: Esther Sanchez Print Producer: Tara Greguric Printing Company: Remain Calm Studios Outdoor Company: Grassroots Advertising Account Manager: Karlee Bedford Ad Agency: TAXI Canada Ltd.

WVRST really wanted its sausage-only menu to stand out from the other restaurants in the city. So taking inspiration from vintage letterpress posters and design elements from the restaurant, we highlighted a few of the animals you could find in a WVRST sausage. And what better way to say “all-natural ingredients” than putting these adorable animals through a meat grinder?