Year: 2017
Category: Public Service/Charity - Series
Title: Poverty Isn't Always Easy To See

At first glance, our posts looked like happy holiday cards. But once users engaged Facebook’s 360 feature to further explore the images, the true plight of these families was revealed.


Company: Grey Canada Client: The Salvation Army Executive Creative Director: James Ansley, Joel Arbez Art Director: Oliver Brooks Writer: Mike Richardson Agency Producer: Vanessa Birze, Deena Archibald Producer: Sam Benson Photographer: Frank Hoedl Editor: Christina Humphries

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