Cheddar

Art Direction - Single

2011

TAXI Vancouver
t: 604-683-8294
e: info@taxi.ca
w: taxi.ca

Client: Dairy Farmers of Canada Ad Agency: TAXI Vancouver Creative Direction: Jordan Doucette Art Direction: Dan Bache Writer: Will Seccombe Photography: Hans Sipma MAC Artist: Lisa Blackburn, Hayden Wood Typographer: Steve Pinter, Lisa Blackburn Digital Imaging: Steve Pinter Print Producer: Leah Fladgate Account Manager: Steve Howard Account Director: Ben Tarr Agency Planner: Jack Dayan Media Agency: M2 Universal

What does it take to chase an 11-pound cheese wheel down a mountain? Using the rallying cry of "Show us what you're made of," this year's Cheese Rolling campaign paired the characteristics of cheese made from 100% Canadian milk with the characteristics of the contestants who run, trip, and tumble after it. The creative was big, bold, and cheesy. Literally.