Make the poster appear

Advertising/Non-Traditional - Series

2015

lg2

Company: lg2 Creative Direction: Luc Du Sault Art Direction: Vincent Bernard, Anthony Verge Writer: Andrée-Anne Hallé Project Manager: Eve Boucher Agency Producer: Julie Pichette Illustration: Charleine Durand, Marc Rivest Designer: Mira Gauthier Video Production: Vincent Bernard, Anthony Verge, Nicolas Brassard Client: Pierre Hamon

To promote the Quebec City Magic Festival, we created posters that appeared to show only a top hat. However other images - not visible to the naked eye - were also printed on the posters, using invisible ink. Passersby had take a picture of the poster, using a flash. They would then discover a dove or a rabbit coming out of the hat. And, if they were lucky, free tickets to the festival's closing show.