Spirit Tree

Advertising/Non-Traditional - Single

2012

DDB Canada/Tribal Toronto
w: ddbcanada.com

Ad Agency: DDB Canada/Tribal Toronto Creative Direction: Louis-Philippe Tremblay Associate Creative Director: Mara Binudin, Ryan Lawrence Copywriting: Ryan Lawrence Art Direction: Mara Binudin Technical Director: Joe Dee Agency Producer: Luc Quartarone Director of Production: Catherine Kim Managing Director: Andrew McCartney Account Team: Kaezad Nalleseth Design: Roger Dario Social Media Director: Ed Lee Senior Consultant: Greg Vallentin Community Cultivation Manager: Laura Muirhead Development: Paul Sham, Dana Brousseau, Rob Etmanski Media Company: Mediacom Development: Igniter, Moment Factory Production Company: IMA Outdoor Installation: Cube Productions, Keystone Studios Other: Textopoly PR Agency: High Road Communications

The world’s first Christmas tree powered by Christmas spirit. The core of the experience is a 30’ tall Christmas tree wrapped in 3,000 individually programmable lights, illuminated in real-time by Canada’s online Christmas spirit. What’s more, viewers could actually light up the tree themselves simply by sharing their Christmas message via text or web. And every time they did, one of eight special light animations would magically light up the tree right before their eyes.