Year: 2017
Category: Advertising - Non-Traditional - Single
Title: Pink Tax Price Experiment

To raise awareness of unfair gender pricing, we applied The Pink Tax to an item not normally affected by it. Coffee

Company: BBDO Executive Creative Director: Denise Rossetto, Todd Mackie Associate Creative Director: Derek Blais Art Director: Jess Toye Copywriter: Britt Wilen Group Account Director: Rebecca Flaman Production Company: Mad Ruk Director: Michael Lavers Director of Photography: Dmitry Lopatin Executive Producer: Andria Minnot Assistant Producer: Gabby Morton Jones, Iva Golubovik

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