Watching

PSA/Charity (any length) - Single

2012

DDB Canada/Toronto
w: ddbcanada.com

Ad Agency: DDB Canada/Toronto Creative Direction: Todd Mackie, Denise Rossetto Associate Creative Director: David Ross, Paul Wallace Art Direction: Paul Wallace Copywriting: David Ross Agency Producer: Andrew Schulze Account Manager: Carly Sutherland, Reshma Lalany Audio House: Pirate Toronto Audio House Producer: Joanne Uyeyama Audio House Director: Stephanie Pigott Engineer: Jared Kuemper

Research revealed people are reluctant to leave tips with Crime Stoppers as they fear they’re not anonymous. The radio campaign was created to remind the public that criminals are the only people who should be scared of the tips.