What's There - Hockey

30 seconds or less - Single

2014

BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Associate Creative Direction / Copywriting: Simon Craig Associate Creative Direction / Art Direction: JP Gravina Copywriting: Arrabelle Stavroff Agency Producer: Jennifer Morrison Production Company: RMW Music Production Company Director: Mark Rajakovic Account Director: Rebecca Flaman Account Supervisor: Jaya Rizzi

To bring awareness to the 2014 Winter Paralympics, we focused on the intensity, grit, and action of being an athlete and asked viewers to see Paralympians as being more than their disability.